It may come as a surprise to you, but Google makes changes to its algorithm every day.
These changes determine which websites and pages to rank before another. Google makes these changes in order to keep itself competitive as a search engine.
If you run a business and rely on Google to bring traffic to your website, it goes without saying that paying attention to what Google is doing with its algorithm is a must.
While there are various reasons that cause traffic drops, algorithm changes are certainly one of the biggest ones. So, how do you determine if your traffic drop was a result of Google algorithm changes?
And if it is, what should you do?
Was your website hit with a Google algorithm change? (3 Common Signs)
Sudden (and sometimes drastic) drop, overnight
One of the most noticeable signs of a traffic drop due to algorithm changes is a sudden drop in traffic overnight.
If traffic doesn't improve after a few weeks, it's likely that the changes in rankings are here to stay. At least, until the next algorithm change.
You didn't do anything different on your website
If you haven't made any changes to your website and experienced a significant drop, it's likely that you got hit with by the Google Algorithm.
Search results look completely different
When Google make drastic changes to its algorithm, it can mean displaying totally different results.
Can you recover from a Google Algorithm hit?
The short answer is: it depends.
Changes in rankings often reflect what Google thinks is most valuable for its users right now.
If you are unsure of what to do, send me an e-mail at firstname.lastname@example.org and I'll take a look at your website for you.