For most websites, traffic is be the bloodline of your business. Without visitors, you won't get any buyers for your products or leads for your business.
But getting traffic can be hard, especially if your website is still new, or if you haven't spent a lot of time and money in marketing yet.
For businesses with websites in this category, it can be tempting to pull the oldest trick in the book: buying traffic.
Like all things, there are pros and cons to buying traffic for your website. In this post, we'll take a quick look at the pros and cons of buying traffic for your website.
If you've been considering buying traffic for your website, and are unsure if this will actually help your business, I hope this article will help you make an informed decision.
Pros of Buying Website Traffic
#1. It's dirt cheap
This is probably the most attractive reason someone would pay for traffic. Compared with spending money on marketing, buying traffic can be cheap. You can often get tens of thousands of visitors for just a few hundred ringgit.
Check out these offers on Fiverr:
1 million visitors for US$30.
10,000 visitors for US$5.
If you're looking to spend just a bit of money to get a lot of traffic, buying traffic can be cheap!
#2. You can get quick results
Buying traffic for your website gives you quick results. You'll usually get the traffic push within 24 hours of making payment.
If your website has been seeing zero all this time, it's nice to see the almost instant skyrocketing of traffic.
Cons of Buying Website Traffic
#1. Traffic will most likely be unqualified
Unqualified traffic means visitors which aren't ready to make a purchase or take action on your site.
It doesn't matter if there are 10,000 or even 1,000,000 new visitors to your website, if none of them are ready to make a purchase from you, then their value to your business is exactly... zero.
#2. You'll likely be paying for vanity metrics
Buying traffic is mostly for show. If you're depending on the traffic you get from these sources to sustain your business, you'll be quickly disappointed.
#3. Bot traffic can make your site spammy
Sometimes, these traffic can come from malicious sources, causing permanent damage to your website.
If you're running ads on your website, this type of traffic can also cause your website to be permanently banned from an ad network.
Verdict: Cheap and quick, but not worth it for real businesses
If you're just looking to buff up your stats without caring about results, then buying traffic is the best way to go. It's cheap and quick.
On the other hand, if you're a real business looking for customers online, buying traffic will only lead to one thing: disappointment.
Regardless of your business nature, the best way to get traffic to your website is using legitimate methods such as using Google Ads or Search Engine Optimisation (SEO).
P/s: If you need help with SEO to your website, check out our SEO Packages. We'll be able to run a free audit on your website and make recommendations on how to open the traffic tap for your business.